You probably
see hundreds of logos every day, but how often do you stop to appreciate
their details and hidden meanings though? Well, this is your chance.
While some are more obvious than others, all of these famous logos hold
some sort of secret.
Another
famous one, anyone over 50 will connect NBC with a Peacock. Ever since
they came out with their new logo though, the peacock has been a little
harder to spot.
As
prevalent as this logo is we see it all the time, but have you ever
noticed how the “g” in “goodwill” and the smiling face look strangely
similar?
Although
at the time of this writing there are 12 schools in the Big 10
(Nebraska-Lincoln was added this year), when this logo was created
following Penn State’s addition in 1990 there were 11. Because the
conference didn’t want to change its name it went for something a bit
more subtle…logo magic.
Famously
known for its 31 flavors (supposedly so that a customer could have a
new flavor every day of the month) Baskin-Robbins makes it known in
their logo.
Elettro
Domestici, the Italian electric company, used an interesting mark
designed by Gianni Bortolotti that has since become fairly well known in
the design community.
The
name of the French international hypermarket chain translates to
“intersection” in English. If you look closely enough you will notice
that the big “C” in the white space is actually constructed out of two
arrows pointing in opposite directions. How appropriate.
The
brilliant logo for the popular ski resort located in California not
only looks like a big “M” but it can also be interpreted as mammoth, a
mountain, and a ski trail.
The
old Northwest Airlines logo is something of a masterpiece with the “N”
and “W” both being constructed from the same image. Thats not all
though, if you look close enough you’ll also notice that there’s a
compass in there. Guess which direction it’s pointing?
The
white space in this logo pops out a whole lot more than in some of the
others so it shouldn’t be that hard to spot the monkey and lion staring
each other down.
Before
its acquisition by Oracle in 2010, the longstanding logo of the
computer giant had left its mark on the industry. Cleverly designed
by Vaughan Pratt, you should be able to read the word “sun” from any
direction.
If
you watch Sports Center at all then this is no secret, but the Falcons
logo is much more than a really cool looking bird. It’s a really cool
looking bird in the shape of a big letter “F”.
While Pac Man has a way of showing up in strange places, how about the LG logo? All you have to do is tilt it a little to the right and then shift the “nose” upwards. South Koreans are awesome.
If
you have ever been on a railroad in the far north you have probably
seen this logo, but have you ever noticed that the logo itself depicts a
railroad?
This one is a classic. Not only is the Amazon logo smiling but there’s also an arrow starting at the “a” and ending on the “z”. That’s right, Amazon has everything from A to Z.
Another
sports team, this one might be a little harder to distinguish for those
of you who don’t watch baseball. Notice that the glove is actually a
composite of the letters “b” and “m”.
Heres
a favorite. As much as you eat their chips and dip their dips have you
ever noticed the fiesta going on in their logo? The two t’s are partying
over a bowl of dipping sauce that dots the “i”.
It’s one of the most popular Sony sub-brands and like all of the other logos on this page it also has some hidden secrets. The “V” and the “A” are actually forming an analog signal while the “I” and the “O” are supposed to represent the binary digits 1 and 0.
At
first glance it appears to be so simple but upon closer inspection you
might notice some hidden imagery. Can you see the orchestra conductor?
This
one might be hard to see if the logo isn’t big enough but next time you
run out of Hershey’s Kisses remember to the check the bag. Between the
“K” and the “I” you just might find an extra.
This
non-profit boasts a cleverly drawn map of Africa, the continent being
formed out of the white space that separates a child from its guardian.
It
seems that sweet makers have a knack for including hidden images in
their logos. This one may be hard to spot at first but we’ll give you a
hint: Toblerone was started in the city of Bern, Switzerland which is
famously associated with bears. Now, look closely at Matterhorn Mountain
and see what you find.
There
is a biker in there somewhere. Can you see him? He is literally on
Tour. Notice how the “o”, “u”, and “R” all come together along with the
yellow dot to form the image.
The
cougars really outdid themselves with this one. In the logo their
mascot is composed of the three letter acronym for their school.
Back
when Quicksilver started Roxy it was trying to break into what it saw
as the untapped market for female surfers. It was a gutsy move but it
worked out and you can see how the heart shaped Roxy logo is derived
from two back to back Quicksilver logos.
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